ECM Marketing - Digital Marketing Associate

    • Job Tracking ID: 85444-350973
    • Job Location: Irvine, CA
    • Job Level: Any
    • Level of Education: Any
    • Job Type: Full-Time/Regular
    • Date Updated: 11/11/2022
    • Years of Experience: 5+
    • Starting Date: ASAP
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Job Description


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Job Summary

The Digital Marketing Associate within our Equity Capital Markets (ECM) Marketing team is a jack of all trades and supports a variety of marketing initiatives, including digital content, social media, marketing collateral and event coordination contributing to the successful promotion of the D.A. Davidson Equity Capital Markets brand.

This role will report directly to the Head of Equity Capital Markets Marketing and will have a unique opportunity to collaborate among multiple business units and industry sectors thus having a window into the workings and opportunities within a diversified and dynamic financial services firm.

Experience and Skills

Responsibilities
We are seeking an experienced Digital Marketing Associate who will be responsible for supporting ECM brand digital marketing, including email marketing, marketing automation workflows, and online advertising campaigns across various media publications and Google, Yahoo, Bing, LinkedIn, and Instagram. The ideal candidate will have experience with the production and management of digital and social creative, and managing campaigns that align with company goals and objectives.
* Support the strategic digital marketing and communications plans that drive brand awareness and engagement for ECM
* Create digital content, media ads, and social content to support growth initiatives across ECM divisions and industry sectors
* Write ad copy, analyze query traffic, research keywords, and complete routine account maintenance
* Create and post content (copy text, visual, video, audio) that is optimized for social platforms
* Create engaging copy and/or captions for each post with the intention of growing followers and target audience leads and engagement
* Assist with creation of social videos and live-streamed events
* Experience producing audio and video for podcasting - maintaining and executing content, tracking data per episode, assisting with best practices
* Optimize copy and landing pages for search engines
* Project manage campaigns from beginning to end - ensuring proper lead times for asset creation, delivery, execution
* Work with IT development team to ensure SEO best practices are properly implemented on newly developed code
* Recommend changes to Website architecture, content, linking, and other factors to improve SEO position
* General graphic design capabilities for Website maintenance, print and digital ads, presentation design, social media graphics, displays and signage, events materials
* Building relationships with internal clients by explaining their options, answering questions, and providing support throughout the process
* Develop and maintain an editorial content calendar with key milestones, activities, and dates
* Monitor industry trends and competition to identify opportunities for new products
* Assist with updating Website content on regular basis
* Analyze data to determine marketing effectiveness and make adjustments as needed
* Implement tests for ad copy, email marketing, landing pages and GEO targeting
* Manage priorities, multitasking, and delivering high-quality work
* Work on ad hoc tasks as delegated by the manager

Qualifications/Requirements
* Bachelor’s degree, concentration in Marketing, Journalism, Advertising, or Communications desirable
* Minimum of 5 years’ search engine marketing, email marketing, and paid social marketing experience
* Experience in investment banking or financial services field a strong plus
* Fluency is basic SEO concepts such as content optimization, structured data, keyword search, crawlability, page speed, user intent, mobile usability, and more
* Organized and proactive with strong attention to detail
* Advanced experience with Word, Excel, and PowerPoint
* Proficient in Adobe Creative Suite - Photoshop, Illustrator, and InDesign
* Knowledge of Semrush, HTML and CSS, a plus
* Experience with Google AdWords or Google Ads certification

At D.A. Davidson, we are committed to fostering a diverse environment that supports the development and inclusivity of all employees. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.